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Online Marketing Essentials: Strategy, Social Media & AI Tools
This accessible, four-part workshop series is designed to make digital marketing approachable for everyone, covering the essential building blocks in a straightforward, practical way. Each of the four sessions (two hours each) guides you through crafting a clear online marketing strategy, using social media effectively, and incorporating simple AI tools into their work. Whether you’re new to digital marketing or need a refresher, this course ensures you’ll walk away with practical skills you can apply immediately—no prior experience required! Perfect for individuals and teams alike.
Note: This workshop is also available as an internal training for company teams.
Weekly Topics:
- Introduction to Digital Marketing & AI Tools
- Omnichannel Marketing: Your (online) marketing strategy
- Social media & the importance of Video Marketing
- AI Tools & Trends