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Personal Selling: Improving Sales Techniques
Target audience
Those who wish to improve their sales techniques
This course focuses on the theoretical and practical techniques used in selling goods and services. Emphasis is given to developing practical skills in presenting goods and services to prospective buyers. Attention is devoted to the art of persuasion as a life-skill and to the need to develop professional relationships in business.
The topics addressed in this workshop include:
- Definitions and Methods of Personal Selling
- Advantages and Disadvantages of personal selling
- Selling skills and personal characteristics
- Types of personal selling
- Retail Salesperson selling techniques, process and phases
- Effective Selling: suggestion selling, relationship marketing
- Interactive activities
The workshop consists of 6 sessions of 2.5 hours. With participation of 80% or higher, the participant receives a certificate of participation.