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Digital Marketing Workshop
Target audience
Professionals working at management level interested in recognizing the importance of online marketing for their organizations and anyone who believes in sharpening their digital marketing & social media marketing skills
The course is in particularly interesting for:
- business owners who handle their own marketing
- (Store) managers responsible for online marketing
- Sales & marketing professionals (both local and international marketing)
Content
Participants will get information on the essential basics that everybody should consider in their marketing activities.
The workshop will cover:
- Introduction Digital Marketing & Social Media
- Google Search (SEO + Adwords)
- Digital Advertising
- Email Marketing & Loyalty
- Website Optimization & Google Analytics
Requirements
Basic knowledge of marketing is recommended, some experience in social media and internet marketing an advantage. Participants are encouraged to bring their laptop to fully benefit from the practical content of the workshop.